Beach pavilion · Castricum aan Zee

    Strandpaviljoen Zeezicht — trilingual site with AI CMS and AI chat

    A complete new website for Strandpaviljoen Zeezicht in Castricum aan Zee: restaurant, wedding venue, meetings and group packages in one clear structure. Trilingual (NL/EN/DE), with an AI-powered CMS, an AI chat that answers guest questions and an SEO and GEO foundation for 'beach pavilion Castricum'.
    Visit strandpaviljoenzeezicht.nl
    Homepage van strandpaviljoenzeezicht.nl, strandpaviljoen in Castricum aan Zee

    (01)The client

    One venue, four audiences

    Strandpaviljoen Zeezicht sits at Zeeweg 50 in Castricum aan Zee (North Holland), around 40 minutes from Amsterdam. The venue is open daily from 09:00 to 00:00, with the kitchen serving from 10:00 to 21:00.

    The pavilion was named best beach pavilion in North Holland two years in a row (Strandverkiezingen 2023 and 2024). Its guests are diverse: restaurant visitors, wedding couples, business guests booking meetings and groups booking a package.

    (02)The starting point

    A site that didn't match the venue

    The existing WordPress site was outdated and didn't match the quality of the venue. Every audience landed in the same flat structure, so nobody found the right information quickly.

    The brief: a complete rebuild into a custom site, with a structure where restaurant guests, wedding couples, business guests and groups each have their own route — in three languages and manageable by the team itself.

    (03)The approach

    Each audience its own route

    • Structure per audience

      Separate flows for restaurant, weddings, business/meetings and group packages, so every guest lands on the right page straight away.

    • Trilingual content structure

      Dutch, English and German with a consistent structure and correct hreflang, so each language version is fully discoverable in its own right.

    • AI CMS and AI chat

      An AI-powered CMS the team uses to update content themselves, plus an AI chat that instantly answers guest questions about opening hours, the menu and reservations.

    • SEO and GEO foundation

      Technical SEO, structured data and multilingual canonicals aimed at searches like 'beach pavilion Castricum' and 'beach wedding North Holland' — ready for both Google and AI search engines.

    (04)What we built

    From rebuild to measurement setup

    • Complete rebuild from WordPress to a custom build: design and front-end

    • Trilingual site (NL/EN/DE) with correct hreflang and canonicals

    • AI-powered CMS so the team updates content themselves

    • AI chat for guest questions: opening hours, menu and reservations

    • Separate flows for weddings, business/meetings and packages

    • Menu, events calendar and careers page

    • Full measurement setup: GA4, Google Tag Manager, Search Console and IndexNow

    • Technical SEO and GEO optimization with structured data

    (05)The result

    One site for four audiences

    • From an outdated WordPress site to a fully custom build

    • Trilingual site: Dutch, English and German

    • AI-powered CMS to update content in-house

    • AI chat that answers guest questions instantly

    • Separate flows for weddings, business and packages

    • Optimized for SEO and GEO (AI search results)

    • Full tracking: GA4, Tag Manager, Search Console and IndexNow

    Concrete performance figures will follow once the site has been live longer.

    What we delivered

    • Custom website
    • Multilingual (NL/EN/DE)
    • AI CMS
    • AI chat
    • SEO & structured data
    • GEO/AI Search
    • Events & packages

    Services applied

    Which Dutchify services we used

    Also want a site that serves every audience?

    We build a complete custom website with a multilingual structure, AI CMS and SEO foundation — exactly like we did for Strandpaviljoen Zeezicht.
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