--- title: "Case study: The Great Escape Zwolle — website & boekingsflow | Dutchify" description: "Case: hoe Dutchify voor The Great Escape in Zwolle een complete drietalige website bouwde — escape rooms, buitengames, arrangementen, last-minute deals en klantaccounts in één boekingsflow." lang: nl json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://dutchify.ai/#organization", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/brand/logo-mark-512.png", "width": 512, "height": 512 }, "image": "https://dutchify.ai/brand/logo-mark-512.png", "email": "info@dutchify.ai", "telephone": "+31643858977", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "founder": [ { "@type": "Person", "name": "Roy Overbeek", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } }, { "@type": "Person", "name": "Sjoerd van der Meulen", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } } ], "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/portfolio" }, { "@type": "ListItem", "position": 3, "name": "The Great Escape Zwolle", "item": "https://dutchify.ai/portfolio/the-great-escape-zwolle" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "The Great Escape Zwolle — drietalige site met boekingsflow", "description": "Complete nieuwe website voor The Great Escape in Zwolle: escape rooms, buitengames door de binnenstad en horeca-arrangementen in één boekingsflow. Drietalig (NL/EN/DE), met last-minute deals, klantaccounts en een SEO- en AI-search-fundament voor 'escape room Zwolle'.", "url": "https://dutchify.ai/portfolio/the-great-escape-zwolle", "author": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai" }, "publisher": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/favicon.png", "width": 200, "height": 200 } }, "about": [ { "@type": "Thing", "name": "Booking flow" }, { "@type": "Thing", "name": "Multilingual website" }, { "@type": "LocalBusiness", "name": "The Great Escape", "url": "https://thegreatescape.nl", "areaServed": "Zwolle", "address": { "@type": "PostalAddress", "streetAddress": "Burgemeester Drijbersingel 19", "postalCode": "8021 DA", "addressLocality": "Zwolle", "addressCountry": "NL" } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "url": "https://dutchify.ai/portfolio/the-great-escape-zwolle", "name": "The Great Escape Zwolle — drietalige site met boekingsflow", "description": "Complete nieuwe website voor The Great Escape in Zwolle: escape rooms, buitengames door de binnenstad en horeca-arrangementen in één boekingsflow. Drietalig (NL/EN/DE), met last-minute deals, klantaccounts en een SEO- en AI-search-fundament voor 'escape room Zwolle'.", "about": { "@type": "LocalBusiness", "name": "The Great Escape", "url": "https://thegreatescape.nl", "areaServed": "Zwolle" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/portfolio" }, { "@type": "ListItem", "position": 3, "name": "The Great Escape Zwolle", "item": "https://dutchify.ai/portfolio/the-great-escape-zwolle" } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://dutchify.ai/#localbusiness", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": "https://dutchify.ai/brand/logo-mark-512.png", "image": "https://dutchify.ai/brand/logo-mark-512.png", "parentOrganization": { "@id": "https://dutchify.ai/#organization" }, "email": "info@dutchify.ai", "telephone": "+31643858977", "description": "Dutchify bouwt websites, maatwerk software en AI-automatisering voor Nederlandse bedrijven. Gevestigd in Almere.", "priceRange": "€€", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": 52.3508, "longitude": 5.2647 }, "areaServed": [ { "@type": "Country", "name": "Netherlands" }, { "@type": "City", "name": "Almere" }, { "@type": "City", "name": "Amsterdam" }, { "@type": "City", "name": "Utrecht" }, { "@type": "AdministrativeArea", "name": "Flevoland" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@dutchify.ai", "telephone": "+31643858977", "contactType": "customer service", "availableLanguage": [ "Dutch", "English" ], "areaServed": "NL" }, "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "18:00" } ] } ] --- [Naar hoofdinhoud](#main-content) 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[Home ](/) 2. [Portfolio ](/portfolio) 3. The Great Escape Zwolle [Terug naar portfolio](/portfolio) Escape rooms · Zwolle # The Great Escape Zwolle — drietalige site met boekingsflow Complete nieuwe website voor The Great Escape in Zwolle: escape rooms, buitengames door de binnenstad en horeca-arrangementen in één boekingsflow. Drietalig (NL/EN/DE), met last-minute deals, klantaccounts en een SEO- en AI-search-fundament voor 'escape room Zwolle'. [Bekijk thegreatescape.nl](https://thegreatescape.nl) ![Homepage van thegreatescape.nl — escape rooms in Zwolle](/__l5e/assets-v1/13603f19-f415-4340-b844-170a6ff6d919/portfolio-thegreatescape.webp) De klant ## Eén locatie, veel verschillende avonturen The Great Escape zit aan de Burgemeester Drijbersingel 19 in Zwolle (8021 DA). Naast indoor escape rooms bieden ze buitengames door de Zwolse binnenstad, arrangementen en een eigen Escape Café. Het publiek is breed: vrienden, families en vrijgezellenfeesten, maar net zo goed bedrijven die komen voor teambuilding — met groepen tot 200 personen. De uitdaging ## Twee doelgroepen, één heldere site Eén site moest twee heel verschillende doelgroepen bedienen: particulieren die een leuk uitje zoeken en bedrijven die een teambuildingdag voor een grote groep regelen. Daarbij hoort een breed aanbod — indoor rooms, buitengames, arrangementen en horeca — dat overzichtelijk moest blijven. De site moest bovendien in drie talen werken en bezoekers direct naar een boeking leiden, in plaats van naar een contactformulier waar het gesprek pas begint. De aanpak ## Kies je avontuur, boek meteen ### Informatiearchitectuur rond 'kies je avontuur' Indoor, buiten of arrangement: bezoekers kiezen eerst hun type avontuur. Daarnaast aparte ingangen voor particulieren en bedrijven, zodat beide doelgroepen meteen de juiste route zien. ### Alles onder één boekingsflow Rooms, buitengames en arrangementen komen samen in dezelfde flow met beschikbaarheid, zodat een bezoeker nooit hoeft te wisselen van systeem om te reserveren. ### Drietalige content-structuur Nederlands, Engels en Duits met een consistente structuur en correcte hreflang, zodat elke taalversie los vindbaar en volledig is. ### SEO- en GEO-fundament Technische SEO, structured data en meertalige canonicals gericht op 'escape room Zwolle' en de omliggende regio — klaar voor Google én AI-zoekmachines. Wat we bouwden ## Van ontwerp tot boeking Complete nieuwe website: design en front-end Boekings- en reserveringsflow met beschikbaarheid en klantaccounts Last-minute module die vrije slots met korting aanbiedt Arrangementen- en groepsaanvragen inclusief horeca Cadeaubonnen en nieuwsbriefinschrijving Blog, FAQ en Google-reviews op de site Chat voor snelle vragen Technische SEO met structured data en meertalige canonicals/hreflang Het resultaat ## Eén plek om te kiezen én te boeken Escape rooms, buitengames en arrangementen in één boekingsflow Drietalige site: Nederlands, Engels en Duits Last-minute module met korting op de laatste vrije slots Klantaccounts, cadeaubonnen en groepsaanvragen tot 200 personen De nulmeting loopt op dit moment. Resultaatcijfers voegen we toe zodra de eerste meetperiode is afgerond. Wat we leverden Boekingsflow Meertalig (NL/EN/DE) SEO & structured data GEO/AI Search Responsive design Ingezette diensten ## Welke Dutchify-diensten zijn ingezet - [Complete websites ](/diensten/complete-websites) - [SEO & AI Search ](/diensten/seo-ai-search) - [Hosting & support ](/diensten/hosting-support) - [Meer werk in ons portfolio ](/portfolio) ## Ook bezoekers direct laten boeken? We bouwen een complete website met een boekingsflow, meertalige structuur en SEO-fundament — precies zoals voor The Great Escape. [Start een project](/start-project) ![](data:image/png;base64,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) Dutchify Development met een business mindset. 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