--- title: "Case study: Serious Escape — website met gamification & AI | Dutchify" description: "Case: hoe Dutchify voor Serious Escape een complete website bouwde met AI-extractie van projectdocumenten, interactieve gameflow en gyroscoop-interactie op mobiel." lang: nl json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://dutchify.ai/#organization", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/brand/logo-mark-512.png", "width": 512, "height": 512 }, "image": "https://dutchify.ai/brand/logo-mark-512.png", "email": "info@dutchify.ai", "telephone": "+31643858977", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "founder": [ { "@id": "https://dutchify.ai/#person-roy" }, { "@id": "https://dutchify.ai/#person-sjoerd" } ], "employee": [ { "@id": "https://dutchify.ai/#person-roy" }, { "@id": "https://dutchify.ai/#person-sjoerd" } ], "sameAs": [ "https://share.google/s0woEL89HxvkZsjaN", "https://www.linkedin.com/company/dutchifyai/", "https://www.instagram.com/dutchify.ai", "https://www.reddit.com/u/Dutchify-AI/s/R182vrMvBM", "https://github.com/DutchifyAI" ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "Serious Escape: website die meespeelt", "description": "Complete nieuwe website voor Serious Escape: een serious-game-ervaring waarbij projectdocumenten automatisch worden uitgelezen, bezoekers stap voor stap worden meegenomen en mobiele gyroscoop-interactie de beleving versterkt. Met GEO- en SEO-fundament voor vindbaarheid in Google én AI-zoekmachines.", "url": "https://dutchify.ai/portfolio/serious-escape", "author": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai" }, "publisher": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/favicon.png", "width": 200, "height": 200 } }, "about": [ { "@type": "Thing", "name": "Serious games" }, { "@type": "Thing", "name": "Interactive website" }, { "@type": "Thing", "name": "AI extraction" }, { "@type": "Organization", "name": "Serious Escape", "url": "https://seriousescape.nl" } ] }, { "@context": "https://schema.org", "@type": "WebPage", "url": "https://dutchify.ai/portfolio/serious-escape", "name": "Serious Escape: website die meespeelt", "description": "Complete nieuwe website voor Serious Escape: een serious-game-ervaring waarbij projectdocumenten automatisch worden uitgelezen, bezoekers stap voor stap worden meegenomen en mobiele gyroscoop-interactie de beleving versterkt. Met GEO- en SEO-fundament voor vindbaarheid in Google én AI-zoekmachines.", "about": { "@type": "Organization", "name": "Serious Escape", "url": "https://seriousescape.nl" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/portfolio" }, { "@type": "ListItem", "position": 3, "name": "Serious Escape", "item": "https://dutchify.ai/portfolio/serious-escape" } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://dutchify.ai/#localbusiness", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": "https://dutchify.ai/brand/logo-mark-512.png", "image": "https://dutchify.ai/brand/logo-mark-512.png", "parentOrganization": { "@id": "https://dutchify.ai/#organization" }, "email": "info@dutchify.ai", "telephone": "+31643858977", "description": "Dutchify bouwt websites, maatwerk software en AI-automatisering voor Nederlandse bedrijven. Gevestigd in Almere.", "priceRange": "€€", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": 52.3508, "longitude": 5.2647 }, "areaServed": [ { "@type": "Country", "name": "Netherlands" }, { "@type": "City", "name": "Almere" }, { "@type": "City", "name": "Amsterdam" }, { "@type": "City", "name": "Utrecht" }, { "@type": "AdministrativeArea", "name": "Flevoland" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@dutchify.ai", "telephone": "+31643858977", "contactType": "customer service", "availableLanguage": [ "Dutch", "English" ], "areaServed": "NL" }, "sameAs": [ "https://share.google/s0woEL89HxvkZsjaN", "https://www.linkedin.com/company/dutchifyai/", "https://www.instagram.com/dutchify.ai", "https://www.reddit.com/u/Dutchify-AI/s/R182vrMvBM", "https://github.com/DutchifyAI" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "18:00" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://dutchify.ai/#website", "name": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "publisher": { "@id": "https://dutchify.ai/#organization" }, "inLanguage": "nl-NL" }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://dutchify.ai/#person-roy", "name": "Roy Overbeek", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" }, "url": "https://dutchify.ai/contact/roy", "image": "https://dutchify.ai/brand/logo-mark-512.png", "sameAs": [ "https://www.linkedin.com/in/royoverbeek/" ], "knowsAbout": [ "Web Development", "AI Search", "AI Marketing", "Search Engine Optimization", "Software Development" ] }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://dutchify.ai/#person-sjoerd", "name": "Sjoerd van der Meulen", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" }, "url": "https://dutchify.ai/contact/sjoerd", "image": "https://dutchify.ai/brand/logo-mark-512.png", "knowsAbout": [ "Cybersecurity", "Crypto Crime Investigation", "OSINT", "Software Development" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/portfolio" }, { "@type": "ListItem", "position": 3, "name": "Serious Escape", "item": "https://dutchify.ai/portfolio/serious-escape" } ] } ] --- [Naar hoofdinhoud](#main-content) [![Dutchify 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[Home ](/) 2. [Portfolio ](/portfolio) 3. Serious Escape [Terug naar portfolio](/portfolio) Serious games & online beleving # Serious Escape: website die meespeelt Complete nieuwe website voor Serious Escape: een serious-game-ervaring waarbij projectdocumenten automatisch worden uitgelezen, bezoekers stap voor stap worden meegenomen en mobiele gyroscoop-interactie de beleving versterkt. Met GEO- en SEO-fundament voor vindbaarheid in Google én AI-zoekmachines. [Bekijk seriousescape.nl](https://seriousescape.nl) seriousescape.nl ![Homepage van seriousescape.nl — serious games en online beleving](/__l5e/assets-v1/1c3ea1ca-4f98-43d7-bdc5-dd58c2ee1395/portfolio-seriousescape.webp) De klant ## Serious games die teams verbinden Serious Escape ontwikkelt serious games en interactieve teamopdrachten. De website moest niet alleen informatie geven, maar de bezoeker alvast meenemen in de speelse, onderzoekende sfeer van de games. Doelgroepen variëren van bedrijven die teambuilding zoeken tot scholen en particuliere groepen. De site moest voor elke doelgroep snel duidelijk maken wat Serious Escape doet en hoe een project tot stand komt. De uitdaging ## Een statische site die de beleving niet overbracht De bestaande site liet de interactieve kracht van de games niet zien. Projectinformatie stond verspreid en het onboarding-proces was niet zichtbaar voor bezoekers. Er was behoefte aan een site die zelf een beetje 'game' is: stappen, ontdekken, interactie en een vorm die op mobiel net zo sterk werkt als op desktop. De aanpak ## Van document naar interactieve ervaring ### AI-extractie van projectdocumenten Projectdocumenten worden automatisch uitgelezen en omgezet naar gestructureerde content voor op de website. Zo komt elke case consistent en snel online. ### Stap-voor-stap gameflow Bezoekers worden door een reeks stappen geleid die de sfeer van de serious games weerspiegelt: ontdekken, kiezen en doen. ### Gyroscoop-interactie op mobiel Door gebruik te maken van de gyroscoop op mobiel wordt de site echt interactief. De bezoeker beweegt letterlijk mee met de ervaring. ### GEO- en SEO-fundament Technische SEO, gestructureerde data en content opgebouwd voor zowel Google als AI-zoekmachines, zodat Serious Escape wordt gevonden als bron. Wat we bouwden ## Van ontwerp tot interactieve site Complete nieuwe website: design en front-end AI-extractie van projectdocumenten naar website-content Stapsgewijze gameflow voor bezoekers Mobiele gyroscoop-interactie voor gamification GEO- en SEO-optimalisatie voor Google en AI Search Responsive design met focus op mobiele beleving Technische SEO met structured data en canonicals Het resultaat ## Een site die zelf een game-ervaring is Website die de speelse, onderzoekende sfeer van Serious Escape direct overbrengt AI-extractie bespaart tijd bij het publiceren van nieuwe projecten Mobiele gyroscoop-interactie maakt de beleving fysiek en memorabel SEO- en GEO-fundament zorgt voor vindbaarheid in Google én AI-zoekmachines De nulmeting loopt op dit moment. Resultaatcijfers voegen we toe zodra de eerste meetperiode is afgerond. Wat we leverden Website Serious Games AI-extractie GEO SEO Gamification Gyroscoop Responsive design Ingezette diensten ## Welke Dutchify-diensten zijn ingezet - [Complete websites ](/diensten/complete-websites) - [AI-automatisering ](/diensten/ai-automatisering) - [SEO & AI Search ](/diensten/seo-ai-search) - [Meer werk in ons portfolio ](/portfolio) ## Ook een site die echt interactief is? We bouwen een complete website met AI, interactieve elementen en een SEO-fundament, precies zoals voor Serious Escape. [Start een project](/start-project) ![Dutchify logo](data:image/png;base64,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) Dutchify. 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