--- title: "Case study: Strandpaviljoen Zeezicht Castricum — website, events & AI | Dutchify" description: "Case study: how Dutchify built a trilingual custom website for Strandpaviljoen Zeezicht in Castricum aan Zee — restaurant, weddings, meetings and packages, with an AI CMS and AI chat." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://dutchify.ai/#organization", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/brand/logo-mark-512.png", "width": 512, "height": 512 }, "image": "https://dutchify.ai/brand/logo-mark-512.png", "email": "info@dutchify.ai", "telephone": "+31643858977", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "founder": [ { "@type": "Person", "name": "Roy Overbeek", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } }, { "@type": "Person", "name": "Sjoerd van der Meulen", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } } ], "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/en" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/en/portfolio" }, { "@type": "ListItem", "position": 3, "name": "Strandpaviljoen Zeezicht", "item": "https://dutchify.ai/en/portfolio/strandpaviljoen-zeezicht-castricum" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "Strandpaviljoen Zeezicht — trilingual site with AI CMS and AI chat", "description": "A complete new website for Strandpaviljoen Zeezicht in Castricum aan Zee: restaurant, wedding venue, meetings and group packages in one clear structure. Trilingual (NL/EN/DE), with an AI-powered CMS, an AI chat that answers guest questions and an SEO and GEO foundation for 'beach pavilion Castricum'.", "url": "https://dutchify.ai/en/portfolio/strandpaviljoen-zeezicht-castricum", "author": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai" }, "publisher": { "@type": "Organization", "name": "Dutchify", "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/favicon.png", "width": 200, "height": 200 } }, "about": [ { "@type": "Thing", "name": "Multilingual website" }, { "@type": "Thing", "name": "AI-powered CMS" }, { "@type": "LocalBusiness", "name": "Strandpaviljoen Zeezicht", "url": "https://strandpaviljoenzeezicht.nl", "areaServed": "Castricum aan Zee", "address": { "@type": "PostalAddress", "streetAddress": "Zeeweg 50", "addressLocality": "Castricum aan Zee", "addressRegion": "Noord-Holland", "addressCountry": "NL" } } ] }, { "@context": "https://schema.org", "@type": "WebPage", "url": "https://dutchify.ai/en/portfolio/strandpaviljoen-zeezicht-castricum", "name": "Strandpaviljoen Zeezicht — trilingual site with AI CMS and AI chat", "description": "A complete new website for Strandpaviljoen Zeezicht in Castricum aan Zee: restaurant, wedding venue, meetings and group packages in one clear structure. Trilingual (NL/EN/DE), with an AI-powered CMS, an AI chat that answers guest questions and an SEO and GEO foundation for 'beach pavilion Castricum'.", "about": { "@type": "LocalBusiness", "name": "Strandpaviljoen Zeezicht", "url": "https://strandpaviljoenzeezicht.nl", "areaServed": "Castricum aan Zee", "address": { "@type": "PostalAddress", "streetAddress": "Zeeweg 50", "addressLocality": "Castricum aan Zee", "addressRegion": "Noord-Holland", "addressCountry": "NL" } } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/en" }, { "@type": "ListItem", "position": 2, "name": "Portfolio", "item": "https://dutchify.ai/en/portfolio" }, { "@type": "ListItem", "position": 3, "name": "Strandpaviljoen Zeezicht", "item": "https://dutchify.ai/en/portfolio/strandpaviljoen-zeezicht-castricum" } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://dutchify.ai/#localbusiness", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": "https://dutchify.ai/brand/logo-mark-512.png", "image": "https://dutchify.ai/brand/logo-mark-512.png", "parentOrganization": { "@id": "https://dutchify.ai/#organization" }, "email": "info@dutchify.ai", "telephone": "+31643858977", "description": "Dutchify bouwt websites, maatwerk software en AI-automatisering voor Nederlandse bedrijven. Gevestigd in Almere.", "priceRange": "€€", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": 52.3508, "longitude": 5.2647 }, "areaServed": [ { "@type": "Country", "name": "Netherlands" }, { "@type": "City", "name": "Almere" }, { "@type": "City", "name": "Amsterdam" }, { "@type": "City", "name": "Utrecht" }, { "@type": "AdministrativeArea", "name": "Flevoland" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@dutchify.ai", "telephone": "+31643858977", "contactType": "customer service", "availableLanguage": [ "Dutch", "English" ], "areaServed": "NL" }, "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "18:00" } ] } ] --- [Skip to main content](#main-content) 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[Home ](/en) 2. [Portfolio ](/en/portfolio) 3. Strandpaviljoen Zeezicht [Back to portfolio](/en/portfolio) Beach pavilion · Castricum aan Zee # Strandpaviljoen Zeezicht — trilingual site with AI CMS and AI chat A complete new website for Strandpaviljoen Zeezicht in Castricum aan Zee: restaurant, wedding venue, meetings and group packages in one clear structure. Trilingual (NL/EN/DE), with an AI-powered CMS, an AI chat that answers guest questions and an SEO and GEO foundation for 'beach pavilion Castricum'. [Visit strandpaviljoenzeezicht.nl](https://strandpaviljoenzeezicht.nl) ![Homepage van strandpaviljoenzeezicht.nl — strandpaviljoen in Castricum aan Zee](/__l5e/assets-v1/eec4fcc9-f7ce-43e2-bc69-8e0b350c7830/portfolio-strandpaviljoenzeezicht.webp) The client ## One venue, four audiences Strandpaviljoen Zeezicht sits at Zeeweg 50 in Castricum aan Zee (North Holland), around 40 minutes from Amsterdam. The venue is open daily from 09:00 to 00:00, with the kitchen serving from 10:00 to 21:00. The pavilion was named best beach pavilion in North Holland two years in a row (Strandverkiezingen 2023 and 2024). Its guests are diverse: restaurant visitors, wedding couples, business guests booking meetings and groups booking a package. The starting point ## A site that didn't match the venue The existing WordPress site was outdated and didn't match the quality of the venue. Every audience landed in the same flat structure, so nobody found the right information quickly. The brief: a complete rebuild into a custom site, with a structure where restaurant guests, wedding couples, business guests and groups each have their own route — in three languages and manageable by the team itself. The approach ## Each audience its own route ### Structure per audience Separate flows for restaurant, weddings, business/meetings and group packages, so every guest lands on the right page straight away. ### Trilingual content structure Dutch, English and German with a consistent structure and correct hreflang, so each language version is fully discoverable in its own right. ### AI CMS and AI chat An AI-powered CMS the team uses to update content themselves, plus an AI chat that instantly answers guest questions about opening hours, the menu and reservations. ### SEO and GEO foundation Technical SEO, structured data and multilingual canonicals aimed at searches like 'beach pavilion Castricum' and 'beach wedding North Holland' — ready for both Google and AI search engines. What we built ## From rebuild to measurement setup Complete rebuild from WordPress to a custom build: design and front-end Trilingual site (NL/EN/DE) with correct hreflang and canonicals AI-powered CMS so the team updates content themselves AI chat for guest questions: opening hours, menu and reservations Separate flows for weddings, business/meetings and packages Menu, events calendar and careers page Full measurement setup: GA4, Google Tag Manager, Search Console and IndexNow Technical SEO and GEO optimization with structured data The result ## One site for four audiences From an outdated WordPress site to a fully custom build Trilingual site: Dutch, English and German AI-powered CMS to update content in-house AI chat that answers guest questions instantly Separate flows for weddings, business and packages Optimized for SEO and GEO (AI search results) Full tracking: GA4, Tag Manager, Search Console and IndexNow Concrete performance figures will follow once the site has been live longer. What we delivered Custom website Multilingual (NL/EN/DE) AI CMS AI chat SEO & structured data GEO/AI Search Events & packages Services applied ## Which Dutchify services we used - [Complete websites ](/en/services/complete-websites) - [SEO & AI Search ](/en/services/seo-ai-search) - [Hosting & support ](/en/services/hosting-support) - [More work in our portfolio ](/en/portfolio) ## Also want a site that serves every audience? We build a complete custom website with a multilingual structure, AI CMS and SEO foundation — exactly like we did for Strandpaviljoen Zeezicht. [Start a project](/en/start-project) ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEAAAABACAMAAACdt4HsAAADAFBMVEVMaXEAf38Ap3UA//8AAAAAqHQAAAAAAAAAAAAAAAAAqHUAAAAA/wAAp3QAp3QAqlUA/40Ap3QAAAAAq3cAAAAAEREABQUAqnYAqHUAAAAAAAAAqXUAAAAAAQAAAAAAAAAAp3QAAAAAAQAAAwAAAAAAAAAAAAAAAQAAAAAAAQAAAQAApnQApnQF/M8AAAAAqHUAAAAApnQI/+0CwYcAAAAEoGwBpnIAoHMApnMCpHIAAAAApnQAjFkAAAAAAAAApXIAqHUApnMABQAAAAABwocAAAAAAQAApnMAp3QApHIApXMDpnQAp3QAqXUAAAAAoXQApHEApHMAAAAAAAAAAAAC7KIApnMAAAAAVVUAAAAApnMA//8AAAAAAAABwIYApnQAAAAApXMApXMAqXUJ/8MAAAAAAgABonAApHEAAAAApXMDr3oAAQEAAQAAAAAF/9AApHMAAAAAAAAApHIAAAAAAAABpXIAAAAAAgIAqHUBpXMAAAACo3IAAAAAo3IAAAAAAAAApXMAAAAAAAABpnQAmWgAp3UA2JkA25oBqHYApXMApXMAAQEAAAAAAgIAtX4AqHUAAQEAAAAAAAAAAgEAqHcAAAAApXIAsHoBsnwAAQEApHMApXMAAQAAAAAAAQESoJEApXMAAAAAAAALlGoBpHMAo3AAqHUAAAAAAAAApnIAAwMAAAAApHIAAAAApXICpHMAAAAAp3UAp3QCr3oApnQBpHIAAAAAqHQCtX0AAAAAAAADv4QAAAAAAAAH/7IAqHQAo3EAqXUAqHUAqHQAAgEAs38AAAABq3cCs34AqnUAmG0AAQAHu4ECqXUApnMAAAAEr3kAAAAAAAAAAAAApHQAp3MAAAAAqn8A6Z8AtH8AAAAAv4YAAwMAAAAAx48Cq3kEnG8AAQEAAwEBqHQA/+IAAQEAAQAAAwEAAgIAAwAA0KgAAAAAqHUAAQAArnkAp3QAr3oArHgAp3UAsHoArXgAqXYAsXsAq3cArHcAqnYAAgEAr3kAsnwAtX4AuoG0OapVAAAA7HRSTlMAAvwBAv38/QH+/gMB/P0DAvP7/h0EB/77CRv9sfRRML/iLA+rnXbZ9+nL1t0L+fz6rgYwiA4sEZsyhvcISZWM7eYMgTbgyPthxNND5/pEIHBnXxiyGoXOA0HQBTS7OuAun3QaD5ymJ+ESkSjD0qANqEdjuA3Gd4pZi0vuUITRbyTMaW1qHZgoI3/c8vCuH0DS/At83Y5ronFEt+O75SbWBZVdvwxHDLKXklchVfDrsz6jHs1m61Q+w1w2xENNuBSjF5+I9vUsFW9W9ibmI3XtOztlqfWpydwGGEhbSFSOIHo51JerCZr+pHFIECpH96EAAAAJcEhZcwAACxMAAAsTAQCanBgAAAfASURBVHjazVdndBNXFr4z0mgkjTVu2LjbYGzjho0LBDDuxg0wvQYwYDC9Bgw4CQkhQCCYtrRQAqSHbMqmm/SebOqGDdm+myW7f55mMmq2ZSe7983IjiRzAPucnJN3fCyd0bvf++73bhuAX3Tptf/6fpob9RC5ISY5Cr8Z+3W8ESZeIiZScUdLv0jooTRvKOF5HiG2HwZ93+2jHkBzQghvMJGHWimhPvkPZ9NIiImoy8ST5g19E0IPA2aSYQYPACEGwo8WbhYhgMEVtlTiJQnP9mDwBvJEGNwEgi6Q0SgMbo07Mi1VQlNTtxujb6wkQ60L6p59cvLOV/+6ey2z/Klpsd0sEGEDCEaGYa5r/ugjRa+Mt9hkWbZVLhj+wnSoXxLrIcGT1HqVgy7wmq4YGR0sXvT8BIfS7uJw2a0dDueLC3Ph1nmSep2oZAyMmFT7tg7PCriGdDBy84Iup4tlRbOVLjPHZoUqY45/BsmXiYpApNen73PtfeulfAgI8hcvALbN6bJxnGj1WmaRczm+2AnrU1UEA5kHKxyhbdFzJueDzvd8eLRogsxxPYashcU/RDOzobbjOV82UwQTGRZfLooWs+y8e5uPDjqoS3BEcxp1K8eZOxxtuJR2M2JyWW0bIS4bzYlBKstMl1l8KkdP8uYQCDN+ZO2auSjaFOup0+8cXfFWQonb0YEQEW0LYTSlwJNN8I6DxV0WR8Is7wuEWxRWM+dszmVH5689Fx4ZGX6u4bVdJbJNxIdVkavR3ETun/qCjcokdqSP9ApMBhaquFZxYNeyjxr0rclDxn333aU1x+r1v9u8QB5osWWsvSDRaJAmzv/BhRvt7ePrvHxABiqAaPtkxVphyrhsTANc/5Wam0rh3hWfOC3y52EpSMAk7Xjzt2501uwOHuEFgBrIeAOckl4LY2fiUXxINk+yx5XNnhqGMVN7EGXPyZMwJ6W8nAzqg9k1ZhQwXgCTbXZ7lnJ68eF/H8IyQsP/8v7XS7UrCoLFV5XK3Jc7iclAHoc7nVwvAAZqLVZL17ocrCKYuFSuaS/TnBSMGn5B0U8npn5Kf1sCd6sAvi4EwNsL3Mpw+LKCYBHBcyr+ImBR7lEZ0+Td8+FpxGAghRoDVUSfhBj+U3VmfCpGK83bBwZ0H94TaQV1umnEwJOyuXupBqItPd+7vgTBojErox6k9sj/P2G5v/ePdcYIzyE9acp09RY4ZaNvLkHjtrAYEqLaL4GqZaPQcd9snwVJiH8o/oAacGzbVr8j9HCPmnE8eSO8SnnlHAT0qrNr8IAU4T564Wa7+0nfI4zQUkHTxUTOtBwI/vE8+Oc7luSvyTDp77pqGvScraQOGF/8OzQC0o7v58jti/w9wBOEecT0fn15pQs1ZJV1oDP69qErWrqtjvxIZl0v9WYAy1cTkgTrtKSx3u67Q4ApHgWSg2psdsuzwPSS4OwZUhF1UrRi1RDlhAL/mvi1GgLk8tmTVrsLo8wfQID1ZOjYhhoZHbCbo/0IGGGqKiFP0mCrwrqDV/rdEWVQJl2AdUoW0o9wHBcS/X6dbVALt5QECUoEBZjlT1FIugDn6RVaLXL6m+sLwTsQBdhBCSBAcsNe1PA9zDT/Vhq+PGehnIVBaHF+kZt45dMo70YnQJ6mYeeU6S+2c64f5rdu8RkIAgID4INqlT/rLK7V4+gQh1ZeLiRpadQZtyfYzZnbP66PPdYz12C7DoD8zcWUv8g6Tn0VtpRkkyYvBmqUeQB2j3FznPKukEJGhwPNSCYQnR1ZNUcOFa12NlSp/ixyCE3LN4w+YbpfS8TOLXv2uTlWSdAtkUgMHa5w26zGz2tCZazNXLQjeMbcAatwr4mkJP6sYjcDFPGeP5Vgf3Pv27O+00BS4nDPv4oSiuV2NsLusjkihufC3wZpEfP0Ra9r8GiAAE2ZNTKLoX6fMA79DHluMJRfLal0ORWlvTJjVznctTREldtEYgd7AQjQ5InkGHgGg13sWNYQJ5mwqz9deCt8n/vxiX+eeLU8E+IL7/cMCwgQ76WigMXAoD6+EqbmO9dVRNNfrc6rjsxuKY1MbJl95NJQqXtowueDfVwYSzTPDsW/pnYo13snD2/CAoIFlkidsYN+c+b9Tmw2Bt4z+BlImpeI+O22x0PoVMpLyZ6i2ZGxMipNrdF8z5jVPbLRAXTeWb+ZTT/2ITwshKzSb9W6nFzzj9v2Syb1TBP/s7FKY2heop89nczjYpoJ6Zy4O9hN+y8rZ3wFx1Ilk7ctMVFlyaaJ1KD3cC7Ub186qBAbrUXVwRm8CFqeaKat0mCg/uEHLZsz/xB5zclZ7UTG5RehcXyHOilxA23VB2BA2ephWrNWV+qQpxKvcXw3Cxr8QTC5I1odV+xc14Rn/jw3vHX7mlUPVlSkpMU0bbmIO4TrjLxGXKDbpTmBk57ZEX3njPmZurDwD6M+LNV3E73BtA0PP+aI0EYmO2uWlehTp3cd/YCWSb1wUy8eOHM+pmR5JkY7Hdrk/6Xf27tIXWdmh/xbbKGWnnkzQj7Y2KvM3oBD4KRiRdQmRy7L8XwjMH17ZdIxMGpju1NkzViF5KuL+2pPh3coqDpok8VopXjSt7063U25oYORO79xTfjjCPq1P0uHdg/f/giD8vf33ZkJ1N4kftXr/8Nc9eGue9/tAAAAAElFTkSuQmCC) Dutchify Development with a business mindset. 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