--- title: "Analytics & tracking — meet wat écht gebeurt | Dutchify" description: "GA4, GTM, conversion tracking en consent management volgens AVG. Inzicht in welke kanalen, pagina's en CTA's écht klanten opleveren — geen ruis." lang: nl json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://dutchify.ai/#organization", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": { "@type": "ImageObject", "url": "https://dutchify.ai/brand/logo-mark-512.png", "width": 512, "height": 512 }, "image": "https://dutchify.ai/brand/logo-mark-512.png", "email": "info@dutchify.ai", "telephone": "+31643858977", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "founder": [ { "@type": "Person", "name": "Roy Overbeek", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } }, { "@type": "Person", "name": "Sjoerd van der Meulen", "jobTitle": "Co-founder", "worksFor": { "@id": "https://dutchify.ai/#organization" } } ], "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Analytics & Tracking", "description": "GA4, GTM, conversion tracking en consent management volgens AVG. Inzicht in welke kanalen, pagina's en CTA's écht klanten opleveren — geen ruis.", "url": "https://dutchify.ai/diensten/complete-websites/analytics-tracking", "provider": { "@id": "https://dutchify.ai/#organization" }, "inLanguage": "nl-NL" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Complete Websites", "item": "https://dutchify.ai/diensten/complete-websites" }, { "@type": "ListItem", "position": 3, "name": "Analytics & Tracking", "item": "https://dutchify.ai/diensten/complete-websites/analytics-tracking" } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://dutchify.ai/" }, { "@type": "ListItem", "position": 2, "name": "Diensten", "item": "https://dutchify.ai/diensten" }, { "@type": "ListItem", "position": 3, "name": "Complete websites", "item": "https://dutchify.ai/diensten/complete-websites" }, { "@type": "ListItem", "position": 4, "name": "Analytics & tracking", "item": "https://dutchify.ai/diensten/complete-websites/analytics-tracking" } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://dutchify.ai/#localbusiness", "name": "Dutchify", "legalName": "Dutchify", "alternateName": [ "Dutchify.ai", "Dutchify AI" ], "url": "https://dutchify.ai", "logo": "https://dutchify.ai/brand/logo-mark-512.png", "image": "https://dutchify.ai/brand/logo-mark-512.png", "parentOrganization": { "@id": "https://dutchify.ai/#organization" }, "email": "info@dutchify.ai", "telephone": "+31643858977", "description": "Dutchify bouwt websites, maatwerk software en AI-automatisering voor Nederlandse bedrijven. Gevestigd in Almere.", "priceRange": "€€", "address": { "@type": "PostalAddress", "streetAddress": "Schoolwerf 95", "postalCode": "1354 JJ", "addressLocality": "Almere", "addressRegion": "Flevoland", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": 52.3508, "longitude": 5.2647 }, "areaServed": [ { "@type": "Country", "name": "Netherlands" }, { "@type": "City", "name": "Almere" }, { "@type": "City", "name": "Amsterdam" }, { "@type": "City", "name": "Utrecht" }, { "@type": "AdministrativeArea", "name": "Flevoland" } ], "contactPoint": { "@type": "ContactPoint", "email": "info@dutchify.ai", "telephone": "+31643858977", "contactType": "customer service", "availableLanguage": [ "Dutch", "English" ], "areaServed": "NL" }, "sameAs": [ "https://github.com/DutchifyAI", "https://www.linkedin.com/in/dutch-ify-4ab324405/", "https://www.reddit.com/user/DutchifyAI/" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "18:00" } ] } ] --- [Naar hoofdinhoud](#main-content) 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](/) [Home](/) Diensten [Portfolio](/portfolio)[Kennisbank](/kennisbank)[Over ons](/about)[Contact](/contact)[EN](/en/services/complete-websites/analytics-tracking)[Start een project](/start-project) 1. [Home ](/) 2. [Diensten ](/diensten) 3. [Complete websites ](/diensten/complete-websites) 4. Analytics & tracking [← Terug naar Complete Websites](/diensten/complete-websites) # Analytics & tracking setup Data-gedreven beslissingen beginnen bij goede meetdata. Wij zorgen dat je precies weet wat er op je website gebeurt. Tools & integraties ## Alles meetbaar maken Google Analytics 4 Volledig geconfigureerd met events, conversies en doelgroepen. Google Tag Manager Centraal beheer van al je tracking pixels en scripts. Search Console Zoekprestaties monitoren en technische issues snel oplossen. Custom Dashboards Overzichtelijke rapportages met de KPI's die er voor jou toe doen. Bezoekers afgelopen 7 dagen Ma Di Wo Do Vr Za Zo Extra inbegrepen Conversie tracking (formulieren, knoppen, downloads) Heatmaps & scroll-depth analyse A/B test integratie GDPR-conforme cookie consent Inzichten ## Van data naar actie ### Gebruikersgedrag Welke pagina's bezoeken je gebruikers? Waar haken ze af? Hoe navigeren ze? ### Conversie funnels Van eerste bezoek tot conversie — elke stap gevisualiseerd en meetbaar. ### Campagne attributie UTM tracking en multi-touch attributie om te zien welke kanalen het beste presteren. ### Real-time monitoring Live inzicht in bezoekers, events en performance op elk moment. Privacy ## GDPR-compliant, altijd Data verzamelen is belangrijk, maar privacy respecteren is essentieel. Al onze tracking setups zijn standaard GDPR-conform. Cookie consent banner (TCF 2.2) Consent mode v2 voor Google tags Server-side tracking optie IP-anonimisatie standaard actief Automatische data retentie instellingen ## Andere onderdelen van een complete website [Terug naar Complete websites](/diensten/complete-websites) - [Strategische intake ](/diensten/complete-websites/strategische-intake) - [Custom UI/UX design ](/diensten/complete-websites/custom-ui-ux-design) - [Responsive development ](/diensten/complete-websites/responsive-development) - [CMS & admin dashboard ](/diensten/complete-websites/cms-admin-dashboard) - [Branded e-mail templates ](/diensten/complete-websites/branded-email-templates) - [SEO & structured data ](/diensten/complete-websites/seo-structured-data) - [SSL, hosting & domein ](/diensten/complete-websites/ssl-hosting-domein) - [Gratis support ](/diensten/complete-websites/gratis-support) [Bekijk de complete dienstpagina voor websites →](/diensten/complete-websites) ## Ontdek onze andere diensten Eén partner voor strategie, design, development en groei. - [ Maatwerk applicaties SaaS, dashboards en interne tools, gebouwd op een schaalbare stack. ](/diensten/maatwerk-applicaties) - [ AI & automatisering Werkprocessen automatiseren met LLM workflows en AI agents. ](/diensten/ai-automatisering) - [ SEO & AI Search Vindbaarheid in Google én AI-zoekmachines (Perplexity, ChatGPT). ](/diensten/seo-ai-search) - [ Agentic workflows Autonome AI agents die meerdere stappen achter elkaar uitvoeren. ](/diensten/agentic-workflows) - [ Marketplace infrastructuur Multi-vendor platformen met payouts, escrow en moderation. ](/diensten/marketplace-infrastructuur) - [ Private AI & data sovereignty On-premise en EU-gehoste LLMs zonder data lekkage naar derden. ](/diensten/private-ai-data-sovereignty) - [ E-mail infrastructuur Deliverability, SPF/DKIM/DMARC en transactionele e-mail setup. ](/diensten/email-infrastructuur) - [ Website onderhoud Updates, security patches en performance optimalisatie. ](/diensten/website-onderhoud) - [ Hosting & support Managed hosting, monitoring en doorlopende support. ](/diensten/hosting-support) Beschikbaar ## Klaar om te starten? Vertel ons over je project en wij maken een plan op maat. 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